Dance Essentials was founded in 2008 by Karene Lawyer. Having grown up studying ballet in Mumbai, Karene understood the difficulties Indian dancers faced in trying to procure good quality dance wear. In those days, international dance wear brands were simply not available in the country, and had to be shipped from abroad or purchased while travelling. This was not only cumbersome, but also resulted in dancers being stuck with products they could not use.
Thus came about the idea of Dance Essentials - a full-fledged dance store that keeps everything from shoes to apparel and accessories. Dance Essentials now carries products from top international brands such as Capezio, Freed of London and Sansha, as well as local brands for dancers on a budget.
By making dance wear more accessible to our Indian dancers, we hope to ease their burden of trying to find good quality gear, so that they can focus on what they do best - dancing!